BrandExtract Wins AMA Crystal Award for Transforming ABS Group's Website
NEWS ADVISORY—The American Marketing Association (AMA) selected BrandExtract as the 2017 Crystal Award winner for Website: Business-to-Business: Agency at the AMA Crystal Awards, one of Houston's largest marketing events. The award was presented to the agency for transforming ABS-Group.com in 2016.
Working closely with the BrandExtract digital team, ABS Group sought to consolidate its digital presence and recast its website as a driver of business leads, particularly in higher demand service lines and key markets. The Company desired a central website that was steadfast in its messaging but flexible to support rapidly evolving marketing strategies and global localization.
"To help meet these objectives, our team developed a flexible framework and new content for a Knowledge Center that provides value for ABS Group's technical client base," says BrandExtract Director, Marketing Communications, Laura Puente. "The Knowledge Center promotes ABS Group's powerful thought leadership through smart storytelling."
The new ABS Group website provides visitors with value-added content, such as webinars and industry insights, as well as examples of how the Company has helped businesses across a range of markets and geographies facilitate risk-informed decision making.
"ABS Group congratulates BrandExtract for winning this prestigious award," says Andy Hilditch, ABS Group Director of Marketing and Communications. "The new digital experience was an exciting collaborative project and we thank BrandExtract for working with us to change how we communicate and connect with our clients using more strategic conversations."
"BrandExtract has provided us with a digital platform that unifies our brand and improves user experience," says Daniel Fischer, ABS Group Digital Marketing Manager. "Since the site launched in March 2016, we have experienced tremendous success." "Our site is a real-time tool," adds Nancy Dunnahoe, Content Marketing Manager for ABS Group. "There's no delay in getting regulatory updates and technical information to the markets we serve."